Companies use market research and competitor analysis to help them make informed decisions involving everything from assessing new markets to understanding how to better sell to their existing customers. You may have unanswered questions about customer preferences, who your main competitors are or perhaps your value proposition. Lue and Associates specializes in creating the right market intelligence study to help you get the answers you need to take action.
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Knowing and understanding your customer satisfaction and Net Promoter Score (NPS) is important for gaining valuable insights into customer loyalty and overall satisfaction. The two metrics provide businesses with a well-rounded view of what customers think about your company, products, and possibly competitors – helping you make informed, data-driven decisions to enhance the overall customer experience.
The marketing funnel, also known as the sales funnel, documents the customer journey, representing the buying stages people go through after becoming aware of a business. It typically includes the stages of awareness, consideration, evaluation, and purchase. Understanding how prospects interact with your company and competitors provides insights that help you grow your business.
Market assessments give you a comprehensive understanding of your current or target markets and/or products to strengthen and grow your business. Our assessments provide you with an overview of key trends, industry statistics, top players, and other information necessary to help you create and maintain competitive advantage.
Market landscape research is a structured way of identifying your competitors and mapping their strengths and weaknesses along with identifying opportunities and threats for your company. It is also commonly used to quantify market shares for you and your competitors. Moreover, it often uncovers alternative solutions that could disrupt your business. Market landscape research is a crucial ingredient for a robust strategic plan.
Client and research companies often find themselves short-handed and in need of assistance. Fractional staff augmentation is an outsourcing strategy that allows you to supplement your in-house team with qualified resources to meet specific project needs and address skill set gaps. We can provide support and expertise without long-term employment obligations. This model offers flexibility to scale your staff as needed and can be a cost-effective way to meet project deadlines and objectives.
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